LLUNPurchase Intelligence
SimulatorReceiptsGuide
/
Public guide / Receipt Intelligence v2

Signal quality starts with the photo.

LUN classifies each visible product as SUS or NOS according to the concrete evidence available. It does not classify the merchant or the receipt as a whole; it only summarizes what share of the analyzed line value corresponds to SUS products.

Try 8 real examples ↓
A receipt is not SUS.The result identifies which visible products are SUS and which remain NOS. Its monetary share uses only analyzed lines and is neither a sustainability rating for the whole receipt, an environmental certification, nor an assessment of the merchant.
Public lab · 8 real assets

Download a receipt, inspect it, and run the same classifier.

The lab contains four real SUS assets and four real NOS receipts. All are downloadable, have a reusable public license or public-domain status, and are processed through the same ephemeral analysis flow.

4real SUS assets
4real NOS receipts
Real model reading Privacy-protected crops Source and license shown

The buttons are available; consent is requested before an example is sent.

4 real SUS assets

Exact, traceable evidence

Three licensed capture variants of one Ekoplaza transaction and one independent Lidl receipt. The variants are identified as such and are useful for manual recognition tests.

Licensed real receipt for demonstration: Organic fenugreek · contextSUSReal · licensed
SUS 01 · Netherlands

Organic fenugreek · context

Ekoplaza Winschoten

Visible product lines
  • HET BLAUWE HUIS FENEGRIEK ZAAD 60 GRAM

Same Ekoplaza transaction as SUS 02 and SUS 03; contextual crop.

Why it is SUS

The exact line matches Het Blauwe Huis Fenegriek 60 g, which the manufacturer's official page identifies as organic.

Conclusion limit

This is a crop of a real receipt. The signal applies only to the exact product and does not classify the whole merchant.

Product evidence: Official manufacturer page
Image source: Wikimedia CommonsLicense: CC BY-SA 4.0Donald Trung Quoc Don (Chữ Hán: 徵國單), Wikimedia CommonsPrivacy handling: source crop or source blur removes unnecessary payment and staff details without changing product lines.
Download receipt
Licensed real receipt for demonstration: Organic fenugreek · close-upSUSReal · licensed
SUS 02 · Netherlands

Organic fenugreek · close-up

Ekoplaza Winschoten

Visible product lines
  • HET BLAUWE HUIS FENEGRIEK ZAAD 60 GRAM

Same Ekoplaza transaction as SUS 01 and SUS 03; real close-up.

Why it is SUS

The exact line matches Het Blauwe Huis Fenegriek 60 g, which the manufacturer's official page identifies as organic.

Conclusion limit

This is another real capture of the same transaction; it tests framing and does not represent an additional purchase.

Product evidence: Official manufacturer page
Image source: Wikimedia CommonsLicense: CC BY-SA 4.0Donald Trung Quoc Don (Chữ Hán: 徵國單), Wikimedia CommonsPrivacy handling: source crop or source blur removes unnecessary payment and staff details without changing product lines.
Download receipt
Licensed real receipt for demonstration: Organic fenugreek · verticalSUSReal · licensed
SUS 03 · Netherlands

Organic fenugreek · vertical

Ekoplaza Winschoten

Visible product lines
  • HET BLAUWE HUIS FENEGRIEK ZAAD 60 GRAM

Same Ekoplaza transaction as SUS 01 and SUS 02; real vertical capture.

Why it is SUS

The exact line matches Het Blauwe Huis Fenegriek 60 g, which the manufacturer's official page identifies as organic.

Conclusion limit

This is a third real capture of the same transaction and is not presented as an independent purchase.

Product evidence: Official manufacturer page
Image source: Wikimedia CommonsLicense: CC BY-SA 4.0Donald Trung Quoc Don (Chữ Hán: 徵國單), Wikimedia CommonsPrivacy handling: source crop or source blur removes unnecessary payment and staff details without changing product lines.
Download receipt
Licensed real receipt for demonstration: Organic oat drinkSUSReal · licensed
SUS 04 · Germany

Organic oat drink

Lidl

Visible product lines
  • BIO HAFERDRINK

Reproducible crop of a real receipt published on Wikimedia Commons.

Why it is SUS

The exact line says ‘Bio Haferdrink’; on the receipt date, EU rules reserved ‘bio’ for products compliant with its organic regulation.

Conclusion limit

The match requires Lidl and the exact line; it is not generalized to other oat drinks.

Product evidence: Applicable European regulation
Image source: Wikimedia CommonsLicense: GFDL 1.2Ralf Roletschek, Wikimedia CommonsPrivacy handling: source crop or source blur removes unnecessary payment and staff details without changing product lines.
Download receipt
4 real NOS receipts

Legible does not mean sustainable

Four distinct licensed receipts remain NOS when the product lines provide no concrete environmental evidence.

Licensed real receipt for demonstration: Supermarket purchaseNOSReal · licensed
NOS 01 · Germany

Supermarket purchase

EDEKA

Visible product lines
  • SALATBAR
  • CLUB-M-GRANAT 0,5L
  • PFAND

Real crop limited to merchant, lines, and total; lower identifiers were removed.

Why it is NOS

The lines are legible but do not identify a certification, material, or sufficient environmental evidence for any product.

Conclusion limit

NOS means insufficient evidence; it does not claim that the products are necessarily unsustainable.

No sufficient product evidence to elevate to SUS
Image source: Wikimedia CommonsLicense: GFDL 1.2Ralf Roletschek, Wikimedia CommonsPrivacy handling: source crop or source blur removes unnecessary payment and staff details without changing product lines.
Download receipt
Licensed real receipt for demonstration: Draft beerNOSReal · licensed
NOS 02 · Croatia

Draft beer

Recibo comercial de Umag

Visible product lines
  • TOČENO SVIJETLO 0,5L

Real crop; the employee header and unnecessary codes were removed.

Why it is NOS

The line identifies draft beer but provides no organic certification or other specific environmental evidence.

Conclusion limit

The method does not infer sustainability merely because a drink is local or served on tap.

No sufficient product evidence to elevate to SUS
Image source: Wikimedia CommonsLicense: Dominio públicoUser:Mateus2019, Wikimedia CommonsPrivacy handling: source crop or source blur removes unnecessary payment and staff details without changing product lines.
Download receipt
Licensed real receipt for demonstration: Sugar donutNOSReal · licensed
NOS 03 · Indonesia

Sugar donut

Comercio protegido por el dataset

Visible product lines
  • DONAT GULA

Real receipt with sensitive fields blurred by the source dataset.

Why it is NOS

The line identifies a sugar donut but contains no product-specific environmental evidence.

Conclusion limit

The source dataset blurs merchant details for privacy; that treatment does not alter the analyzed line.

No sufficient product evidence to elevate to SUS
Image source: Dataset CORD v2License: CC BY 4.0CORD v2 / Clova AI ResearchPrivacy handling: source crop or source blur removes unnecessary payment and staff details without changing product lines.
Download receipt
Licensed real receipt for demonstration: PastriesNOSReal · licensed
NOS 04 · Indonesia

Pastries

Comercio protegido por el dataset

Visible product lines
  • EGG TART
  • CHOCO CUSTARD PASTRY
  • REDBEAN BREAD

Real receipt with sensitive fields blurred by the source dataset.

Why it is NOS

All three lines are legible, but none provides a certification or concrete environmental evidence.

Conclusion limit

The source dataset blurs merchant details for privacy; NOS applies because evidence is absent, not because the header is blurred.

No sufficient product evidence to elevate to SUS
Image source: Dataset CORD v2License: CC BY 4.0CORD v2 / Clova AI ResearchPrivacy handling: source crop or source blur removes unnecessary payment and staff details without changing product lines.
Download receipt
How to interpret the demo

SUS describes a product line backed by concrete evidence. NOS means the available evidence is insufficient; it does not mean ‘unsustainable.’ SUS 01–03 are three real capture variants of the same Ekoplaza transaction, not three independent purchases. After a valid reading, the monetary share summarizes only the analyzed lines and does not classify the whole receipt.

01 / Input

Format and size

LUN accepts JPEG, PNG, or WebP images up to 8 MB. Validation runs in the browser and is checked again on the server.

  • One invoice or receipt per image.
  • Front-facing, complete, and unobstructed.
  • Focused, well lit, and free of glare.
02 / Capture

How to photograph it

  1. Lay the receipt flat and frame it from the front without excessive perspective.
  2. Include the header, every line, and the final total.
  3. Use even lighting; avoid shadows, glare, and motion.
  4. Before sending, check that names and prices are distinguishable.
03 / More useful readings

Which receipts work best

Extraction works best when each line describes a real product and retains identifying details.

Include, when shown

  • Individual lines, not only a grouped total.
  • The full product name.
  • Brand, variant, SKU, or identifiable code.
  • Date, prices, quantities, and printed total.

Categories with strong potential

Grocery, cosmetics, cleaning, and household goods. Textiles or electronics also work when the product, model, or variant remains identifiable.

04 / Reading limits

Low-efficiency categories

Generic restaurants, services, fuel, and transport often hide the product or the evidence needed. Totals without lines and cryptic abbreviations also limit the reading.

If the image only shows ‘service,’ ‘consumption,’ or a code without context, information must not be filled in by intuition.

05 / Criteria

What can support a SUS line

SUS requires product-specific evidence, not a general impression. These are examples of strong evidence that may support a conservative reading:

  • An explicit, recognized product certification.
  • The exact product found in a sourced catalog.
  • Quantified recycled content.
  • Certified material.
  • An unequivocally refillable or reusable product.
  • Recognized energy efficiency.
  • Identifiable electric mobility or solar product.
  • Certified organic product.

Insufficient: NOS is retained

‘Natural,’ ‘green,’ or ‘eco’ without support; merchant reputation; the brand alone; an ambiguous product; or illegible text do not demonstrate the product's condition.

06 / Output

One result: product-by-product classification

When evidence is sufficientIDENTIFIED PRODUCT → SUS

SUS is assigned only when the exact product has concrete, traceable evidence such as a recognized certification or a sourced catalog match.

When evidence is insufficientIDENTIFIED PRODUCT → NOS

NOS is retained for ambiguous, conventional, generic, or unsupported products. It means insufficient evidence, not proven unsustainability.

The interface lists each detected product with its SUS or NOS label and summarizes the monetary share of SUS among analyzed lines. The summary is not a rating for the whole receipt and states coverage or discrepancies against the printed total.

07 / Examples

Teaching examples

These fictional examples explain the product labels; they are neither real receipts nor benchmark results.

Example A · mixedDetergent refill → SUS · Rice → NOS

The refill has exact supporting evidence; the rice line has no product-specific evidence and remains NOS.

Example B · exact productElectric bicycle model X → SUS · Service → NOS

The identified bicycle can be matched to concrete evidence. A generic service line cannot.

Example C · no evidenceGreen product → NOS

Without certification, source, or an identifiable description, the vague claim is insufficient and remains NOS.

08 / Investor thesis

A conservative signal can become trust infrastructure.

LUN's value is not in labeling more products sustainable, but in transforming scattered evidence into a consistent, explainable, and extensible reading. Every NOS caused by missing evidence protects system credibility; every verifiable SUS strengthens a reusable catalog.

Defensible advantageStructured evidence, not automated greenwashing.
  1. 1Read

    Extract merchant, date, and product lines from the image.

  2. 2Resolve

    Normalize each product and search for identifiable matches.

  3. 3Classify

    Assign SUS only with concrete evidence; ambiguity remains NOS.

  4. 4Show

    List every detected product with its SUS or NOS label and summarize SUS value only over the analyzed lines.

Conservative by default

Reduces false positives and reputational risk in a sensitive category.

Cumulative traceability

Every verified product can strengthen future readings without relaxing the criteria.

Controlled scale

The catalog and rules can grow by market, category, and versioned source.

LUN is currently a SUS/NOS signal demonstrator. It does not replace environmental certification and does not yet provide a complete life-cycle assessment. That explicit limitation is part of its trust proposition.

09 / Real benchmark

217 real images, 202 valid readings

The expanded benchmark processed 217 individual receipt images: 200 CORD v2 receipts and 17 traceable Wikimedia Commons images, including six reproducible crops from a licensed collage. The flow completed 202 readings and rejected 15 responses without manually repairing results.

199distinct valid transactions
4images with a SUS line
535detected NOS lines
2distinct SUS transactions

Three SUS images are views of the same Ekoplaza purchase containing ‘Het Blauwe Huis Fenegriek 60 g.’ The fourth is another real Lidl transaction whose line reads ‘Bio Haferdrink.’ Coverage therefore grew from one to two SUS transactions without presenting photographic variants as new purchases.

Main finding: 539 lines were resolved—4 SUS and 535 NOS—with 13 reproducible derivatives to respect the 8 MB limit. Sources: CORD v2 (CC BY 4.0) and Wikimedia Commons (explicit licenses or public domain). The SUS subset is enriched to test coverage, not to estimate the prevalence of sustainable consumption.

10 / Privacy

What happens to the image and history

To perform the reading, the image is transmitted in encrypted form to a selected multimodal AI provider. LUN does not store the original image by default; it retains only the structured result needed for internal MVP traceability.

  • Upload only your own receipts or those you are authorized to analyze.
  • Avoid documents with unnecessary personal data.
  • There is no global public history of merchants, products, or amounts.
  • The immediate result remains visible on the screen that performed the analysis.

Before enabling accounts or user retention, LUN must add authentication, owner-level authorization, deletion, and an explicit retention policy.

LUN Receipt IntelligencePublic guide · evidence before inference
Return to analysis →